Financials are the (next) big thing

Looking back at the past three years, a lot has changed. But relative to the future, there is even more change thats about to come.

First of all, bank fees. Free checking has been the foundation and core of every bank program that has existed in America. Faced with stiff competition, large banks have had to offer everything from free checking to free atm fees at other bans.

Remember when there was no baggage fee? When you could check in your bags at the counter. The only way to impose ridiculous fees on consumers is by doing it all at the same time which is what all the airline companies did.

There's no more free checking, and you don't really have a choice. More profit for he banks.

Author owns C, JPM, BAC.